NOD UNION, Subsidiary of NOVA Holdings, Helps with Successful Convening of Song and Dance Entertainment Industry Forum in Shanghai

On the afternoon of March 27, nearly 400 representatives from song and dance entertainment industry in China gathered in Shanghai to jointly sum up 30-year experience of industry development and discuss the transformation and upgrading of song and dance entertainment industry in the new era.

This event was hosted by China Culture & Entertainment Industry Association (CCEA) and co-organized by Song and Dance Entertainment Branch of CCEA and Nod Union, subsidiary of NOVA Holdings. As one of the co-organizers, Nod Union was awarded the prize for 2018 excellent integrated service platform in song and dance entertainment industry. Dr. Oscar and PHEBE, two brands of NOVA Holdings were honored as the 2018 influential bar brand and outstanding bar brand respectively in the song and dance entertainment industry.

“Established in 2014, Nod Union aims at creating a new eco-system for offline music entities which features co-creating, co-sharing and win-win results, and it has built a complete product chain rare in domestic pan-entertainment industry, including the services needed by offline music entities such as management consulting, marketing, brand planning, music performance support and liquor brand full-case planning. Up to now, as a leading comprehensive service provider for offline music entities in China, Nod Union has provided accurate services for 1000-plus offline music entities, with its members covering over 200 cities in China. Looking ahead, Nod Union will strengthen its platform permeability into offline entities and enhance its competitiveness and irreplaceability. Meanwhile, with the platform advantage of NOVA Holdings and based on strength and experience of its domestic platform, it will make active expansion and establish international business region in Greater Bay Area to introduce excellent entertainment brands, service products, business philosophy, etc. in the mainland to Hong Kong and Macao, thus benefiting Greater China”, said Xu Feng, NOVA Holdings CEO & NOD UNION executive director.

Note: "MEGA EXPO" was formally renamed "NOVA GROUP" in June 2019.